Heron Glow
Localization and translation management

Speak to new markets in their own language.

We help B2B companies bring their product, documentation and marketing into new languages, with a repeatable workflow, consistent terminology and review by people who know each market.

Plan your next language
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Languages are chosen per project.

What we take care of

From the first plan to a workflow your team can run release after release.

Localization planning

Decide which markets, languages and content come first, based on where your customers and sales effort are.

Product strings

Prepare your interface text for translation, with context, length limits and placeholders handled properly.

Documentation and help content

Choose what to translate fully, what to summarise and how to keep each language current when the source changes.

Glossary and style guides

Agreed terms and tone for each language, so every translator uses the same words for your product.

Translation workflow

Set up the tools, file handoffs and review steps that connect your content to translators and back.

In-market review

Reviewers in each market check translated content for accuracy, clarity and fit before it is published.

How an engagement works

We start small, prove the workflow on one language, then add the rest.

  1. Assess

    Review your content, release rhythm and current tools, and agree target markets and priorities.

  2. Prepare

    Build the glossary and style guides, and make sure source files are ready for translation.

  3. Pilot

    Translate and review one language end to end, then fix whatever slowed it down.

  4. Scale

    Add languages on the same workflow and hand over a guide for each new release.

Which market are you looking at next?

Tell us what you want to localise, which languages you are considering and how often your content changes. We will reply with how we would approach it.

hello@heronglow.com